Toyota In Action

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  • Cars For Good
  • by Mary Catherine Brouder
  • 4.04.13
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Cars For Good

In previous posts, I’ve talked about how the Toyota Production System Support Center team helps worthy organizations make the most of their efforts by sharing what the company has learned in over 75 years -its manufacturing know-how.

Today, I learned some of the other ways Toyota is helping organizations in need of assistance.

Turns out that for decades, Toyota has been supplying charitable organizations with vehicles to enable them to do what they do best. So when Hurricane Sandy hit, it’s no surprise that Toyota was prepared to assist.

Toyota recently announced that it will be providing the use of 19 vehicles for one year to the New Jersey Red Cross for its Hurricane Sandy relief efforts. The company has also donated a brand-new SUV to St. Paul’s United Methodist Church in N.J.

Scott Bostwick, Pastor of Saint Paul’s United Methodist Church said, “A donation like this from Toyota not only provides us with great relief aid, but also reassures our community that our needs aren’t going unnoticed or unmet.”

Giving vehicles to worthy organizations to help them extend their reach is also the concept behind a program Toyota started in 2012, called 100 Cars for Good, in which 100 cars were given to 100 nonprofits in 100 days.

Among the recipients so far are the Blessed Assurance Adult Day Care in North Carolina, American Children’s Society in New Jersey, the Cincinnati Zoo, Family Crisis Center of East Texas, Good Shepherd Shelter in Los Angeles, California, and the Girl Scouts of Kentucky.

It’s clear that even one car can help an organization extend its reach in extraordinary ways. I can only imagine the good that 100 cars can do.

To see some of the 100 Cars for Good in action, watch this video.